The leader of the Patriots and his kin are investing a fortune into the cause for his Foundation to Combat Antisemitism.
New England Patriots owner Robert Kraft is not only a champion on the field 🏈, but also a champion for social justice ✊. He has announced a new initiative to combat antisemitism, with support from celebrities like Tom Brady 🐐 and Meek Mill 🎤. The initiative, called “Stand Up to Jewish Hate”, will use education 📚, advocacy 🗣️ and technology 💻 to counter the rise of hate crimes against Jewish people. Kraft, who is Jewish, said antisemitism is a “big part of my life” and he wants to make a difference 💯.
The initiative is funded by his Foundation to Combat Antisemitism (FCAS), which he created in 2019 after receiving the Genesis Prize, also known as the “Jewish Nobel” 🏆. The prize honors individuals who have made a significant contribution to humanity and Jewish causes. Kraft donated the $1 million prize money 💵 to FCAS and pledged an additional $24 million to launch the campaign. That’s a lot of dough! 🍞
The campaign will also partner with Brandeis University, a leading research institution with a strong commitment to social justice and Jewish studies. The Robert Kraft Family-Brandeis Collaboration on Antisemitism will seek to address the recent rise of antisemitism through research 🔬, education 🎓 and public engagement 🙌. The collaboration will leverage the expertise and resources of both partners to develop innovative solutions and best practices for combating antisemitism. That’s what we call teamwork! 👏
One of the main features of the campaign is the use of a blue square symbol 🟦, which represents the 2.4% of Americans who identify as Jewish. The blue square will appear on TV 📺 and digital screens 📱, billboards 🛣️ and social media feeds 🐦, as well as on clothing and accessories 👕 worn by celebrities and influencers. The campaign aims to raise awareness of the disproportionate amount of antisemitic incidents in the US, which accounted for 63% of all religious-based hate crimes in 2022, according to the Anti-Defamation League.
The blue square is also meant to be a sign of solidarity and support for the Jewish community 👩👩👧👦, as well as a call to action for people to stand up against hate and intolerance 😡. The campaign encourages people to use the blue square emoji 🟦 on social media platforms and join the conversation using the hashtag #StandUpToJewishHate 💬. The campaign also invites people to share their stories of how they have experienced or witnessed antisemitism 😢, or how they have taken action to stop it 😎.
The campaign also plans to launch a digital platform that will provide resources and tools for people to learn about antisemitism and how to combat it 💪. The platform will include educational materials 📄, videos 🎥, podcasts 🎧, events 🎟️ and opportunities for action ✅. The platform will also feature content from celebrities and influencers who support the campaign, such as Tom Brady, Meek Mill, Julian Edelman, Aly Raisman and others.
The campaign hopes to reach millions of Americans 🇺🇸 and create a movement of solidarity and support for the Jewish community ❤️. The campaign also aims to inspire other communities who face discrimination and prejudice 😞 to stand up for their rights and dignity 😊. The campaign believes that by working together 👫👭👬, people can create a more inclusive and respectful society for everyone 🌎.
Robert Kraft said he hopes his initiative will have a lasting impact on the fight against antisemitism 💥. He said he wants to honor his parents 👵👴, who taught him the values of philanthropy and social responsibility 👍. He also said he wants to leave a legacy for his children 👩👧👦 and grandchildren 👶🏻👶🏼👶🏽👶🏾👶🏿 , who are proud of their Jewish heritage. ✡️ He said he believes that by standing up to Jewish hate, he is also standing up for America.
So what are you waiting for? Join Robert Kraft and his celebrity friends in standing up to Jewish hate today! It’s easy, fun and rewarding! Just use the blue square emoji 🟦 on your social media posts and show your support for the Jewish community! Together, we can make a difference! 🙌
The initiative is a personal project of Robert Kraft and his family, who are passionate about fighting antisemitism and supporting Israel 🇮🇱. Kraft founded the Foundation to Combat Antisemitism (FCAS) in 2019 after receiving Israel’s Genesis Prize, also known as the “Jewish Nobel” 🏆. He donated the $1 million prize money 💵 to FCAS and pledged an additional $24 million to launch the campaign. He also invited his friends and partners to join him in this cause 💯.
Kraft said he was inspired by his parents 👵👴, who were devout Jews and active philanthropists 👍. He said they taught him the importance of giving back to the community and standing up for what is right 😊. He also said he wanted to honor their memory and legacy by creating a foundation that would combat antisemitism and protect the Jewish people ✡️.
Kraft also said he was motivated by his love for Israel 🇮🇱, which he considers his second home 🏠. He said he has visited Israel more than 100 times and has witnessed its achievements and challenges 🙌. He said he wants to help Israel by strengthening its ties with the US 🇺🇸 and promoting its positive image in the world 🌎. He also said he wants to support Israel’s efforts to achieve peace and security in the region 🕊️.
Kraft said he hopes his initiative will have a lasting impact on the fight against antisemitism 💥. He said he wants to educate people about the history and culture of Judaism 📚, empower people to speak out against hate and bigotry 🗣️, and engage people in dialogue and action for social change ✅. He also said he wants to inspire other communities who face discrimination and prejudice 😞 to stand up for their rights and dignity 😊.
Kraft said he believes that by working together 👫👭👬, people can create a more inclusive and respectful society for everyone 🌎. He said he invites everyone to join him in this mission and customize their own blue square symbol 🟦 with their name or message of support 💬. He said he wants people to use the blue square as a badge of honor and a sign of solidarity ❤️.
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